Never alone: the corona culture of sport and fandom

If a wicket falls in an empty stadium and no-one hears it, has it really fallen? The virus vexed future of playing and watching sport.

TELFORD VICE | Cape Town

“WHEN you walk through a storm.” Even the most casual football person knows what’s coming. “Hold your head up high.” If, somehow, they don’t know, the internet will tell them. “And don’t be afraid of the dark.”

There aren’t quite enough recorded versions … “At the end of a storm …” to assign one to each of the 54 074 seats at Anfield. “ … There’s a golden sky …” But many have been made since 1945 … “And the sweet silver song of a lark …” when it featured in Carousel, a Rodgers and Hammerstein musical.

“Walk on through the wind …” These lines have been ringing out wherever Scousers, actual and aspirant, have gathered since Gerry and the Pacemakers went to No. 1 in the UK charts in 1963. “Walk on through the rain …” At this point even non-Liverpool supporters pause to pay their respects, because this isn’t any anthem.

“Though your dreams be tossed and blown …” It’s the sound of loyalty and belonging … “Walk on, walk on …” and of knowing you are among comrades … “With hope in your heart …” This, surely, is the sound of love.

“And you’ll never walk alone … You’ll never walk alone.”

But, late on the night of July 22, Liverpool’s players and staff were indeed alone. With each other. They had gathered on a specially constructed podium in the stands of their famous stadium’s even more famous Kop end, which was draped in banners and flags.

The dazzling football both teams had played that evening, unhinged in the best way from having to take things seriously, in Liverpool’s 5-3 win over Chelsea was irrelevant. Nothing had mattered in the English Premier League since June 25, when Chelsea beat Manchester City to ensure Liverpool would win the title for the first time in 30 years.

As Jordan Henderson, Liverpool’s captain, thrust the trophy into the night sky, his players boomed their triumph behind him and lights, fireworks, music and glittery confetti filled millions of screens around the world. But there was a hollowness at the heart of the scene that could only have been filled by occupants of those 54 074 empty, silent seats. The only witnesses, bar the functionaries, were Anfield’s ghosts of successes and failures past.

You’ll Never Walk Alone had, of course, swooned around the void before kick-off. Lacking human embrace, the music bounced back the unhearing hardness, cold in its rejection. But the first touch of the ball was accompanied, on television, by a warm cheer for the champions.

Fact’s petticoat slipped from under fiction’s ballgown at the start of the second half, when the canned noise kicked in a heartbeat too late to spare viewers the rippling echoes of the players’ shouting and clapping their encouragement to each other. For a moment, sad reality was all there was to hear.

It’s the job of Adam Peri, a Sky Sports sound supervisor, to spare us that terrifying sound. National Public Radio sought him out and found him twiddling knobs for West Ham’s match against Watford in a studio kilometres from London Stadium. “Making sure the West Ham chants are nice and loud,” Peri said. A West Ham player went down. “I’m just going to trickle in a bit of whistles; giving it a bit of a boo …” 

He sees his role as “trying to anticipate what a player might do next, and in a way I guess I’m reading their mind. When you really get into the zone you’re living and breathing the game, feeling confident enough to use any sound that is available to help tell the story.”

The sounds Peri edits into viewers’ consciousness have been recorded at earlier matches by Electronic Arts, or EA Sports (EA), the makers of the FIFA video game. EA sound designer Paul Boechler revealed some of the geekery at play: “There’s things like the ‘oooh’ reaction for a save, and the ‘ooooooh’ reaction to a miss.” 

In football matches broadcast from Spain, a mosaic overlay was applied to camera shots that included the stands to break up views of endless rows of unfilled seats. Another difference will confirm the suspicions of those from sunnier climes that England’s unrelenting winter greyness seeps into hearts and minds. “The Premier League is doing negative reactions, but La Liga is actually not,” Boechler said. “La Liga is going with a much more positive reaction focus overall.”

La Liga head of communications Joris Evers confirmed as much, and added: “But it’s not the same. We want to try and get real fans back in the stands as soon as possible.” 

And so says all of sport. If a wicket falls in an empty cricket ground and no-one hears it, has it really fallen? England and West Indies restarted cricket with three Tests played in Southampton and Manchester. Not a lot besides the low burble of a crowd, artificially added by Sky, could by heard.

Without spectators the sound of major sport is of one hand clapping. That may be no bad thing. Instead of Sky’s audio smoke and mirrors, we could hear managers chewing gum between barks at their players. In Germany, Bundesliga viewers had the option of tuning out the canned atmosphere so they could do exactly that.

But it’s complicated, as the television audience discovered during a baseball game between the Los Angeles Dodgers and the Houston Astros in Houston played on the same day Liverpool raised the trophy. When Dodgers pitcher Joe Kelly lingered at first base after a confrontational play, Astros manager Dusty Baker, out of sight but not out of range of the microphones, was heard yelling, “Just get on the mound, motherfucker.”

Baseball has had an interesting relationship with empty stadiums. Alternative plans have had to be made for the millions of peanuts grown and roasted to be sold at games in the US, what with each team’s regular season schedule hacked from 162 to only 60 games. In Taiwan, cheerleaders smiled and danced at desolate stands. Down the road in South Korea, teams were in trouble after dressing up sex dolls and putting them in the stands. Bookmakers in the US have adjusted their odds to account for the assumption that, without spectators, home advantage isn’t nearly as influential.

Something similar happened in the Bundesliga, where teams achieved demonstrably better results than previously when they played away. And diving disappeared. What’s the point of trying to fool the referee by rolling like a freshly felled log for metres on end if thousands of one-eyed home fans aren’t howling in sympathy?

Will the seeming silence of the scrum, beyond the hit and heave, be shattered by the sounds of one pack of forwards trying to monster the other? Some of those noises come from strange places and are better unheard. It seems SuperSport, the primary broadcasters of the game in South Africa, will spare us the gorier details once rugby resumes. A spokesperson said the network was “still tweaking the tech, but as a matter of principle, we will incorporate virtual sounds, crowds and fan interaction”.

Even so, as long as stadiums stay empty except for players, officials and camera operators, a human-shaped vacuum will gape at the heart of sport. Professor Heather Reid is the philosophy chair at Morningside College in Sioux City, Iowa. She sits on the boards of publications like the Journal of the Philosophy of Sport and Sport, Ethics and Philosophy. Less extraordinarily, she’s also a fan, as she explained to the BBC: “I was in the bird’s nest stadium in Beijing the night that Usain Bolt broke the world record in the 100 metres [at the 2008 Olympics], and there’s this feeling that goes over the crowd that makes everyone feel like hugging each other. We transcend our partisan rooting for particular countries and a particular athlete, and we all start cheering just for what a human being is able to do.”

Unfortunately for all who know and cherish that feeling, another professor, bioethicist Andy Miah, the science communication and future media chair at the University of Salford in Manchester, is here to burst that bubble. “The big transition that people are coming to terms with is the idea that we are able to live within virtual worlds,” he said. “It’s really remarkable what’s happened over the last few months.”

Miah listed the Mutua Madrid Virtual Open Pro tennis tournament, which featured Andy Murray and Rafael Nadal squaring off not across a net but in front of a computer, holding controllers instead of racquets, as an example. And the Australia Virtual F1 Grand Prix, which replaced the cancelled real-world version: suddenly gamers were competing with drivers.

“Reality is going through a major upheaval,” Miah said. “Sport has always been a kind of unreality. We’re beginning to see a complete change of the relationship between the spectator and the player. People want to be part of the production of the sport, not just be spectators of it.”

Already, Formula E drivers’ electric cars go faster when they use a “fanboost” — a surge of bonus power available to the five drivers who win the most supporters’ votes. “We can imagine a future where you have crowds making decisions in the field of play in a much more direct way,” Miah said.        

The fans, it seems, are no longer content to watch alone.

First published by New Frame.

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Why television’s days as sport’s medium of choice are numbered

Television’s audience is finding there are more convenient, less prescriptive, cheaper ways to get what they want without having to put up with – and pay for – the stuff they don’t want.

Times Select

TELFORD VICE in Cape Town

SPORT’S revolution will not be televised. Instead it will be streamed to any number of devices near you. One of them is probably in your pocket or in your hand. You could be reading this story on it.

Your television? It will go the way of the dear old landline telephone, these days a significant presence only in the workplace and probably only until current contracts with service providers run out.

People who make televisions and programming know this. That’s why modern sets are able to connect to the internet, and why programming that was never intended for television is bought up by their suits and broadcast on their channels.

These are desperate measures by a medium that knows it’s in the departure lounge of society, that it will be killed off by a better idea that is already upon us.

Television will not be able to save itself that way any more than carphones, once considered a great leap forward from landlines, were able to stave off their extinction by the still soaring popularity of that sleek object you’re holding in your hand.

Sport is at the centre of all that. The embarrassingly badly run SABC is past the point of redemption, it’s announcement on Monday that Bafana Bafana and Banyana Banyana games will disappear from its screens hardly a surprise after last week’s news — since rescinded — that it couldn’t even afford to put Premier Soccer League matches on radio. But would you subscribe to DStv if it wasn’t for SuperSport?

Even if you have a thing for the crappier movies out there, or can’t bear the thought of not being able to watch endless reruns of some hammy series, or have to put up with children who become ungovernable if they can’t watch cartoons, or you are a news junkie, your decision to keep paying MultiChoice R969 a month is likely to be tightly tethered to your interest in sport.  

That’s not only true in here SuperSport country. In the United States last year 60 of the top 100 primetime live broadcasts among people aged 18 to 49 were sport events. The only exception in the top 10 was the Oscars.

So, why is television in trouble considering it gives its audience what they want? Because that audience is finding there are other, more convenient, less prescriptive, cheaper ways to get what they want without having to put up with — and pay for — all the stuff they don’t want. One of these years the idea of a “channel bouquet” will be like memories of the Rubik’s cube, that thing we all used to have when we also all had telephones that weren’t cellular.

Boxing, like it has been so often, is ahead of the game; all the other games. Floyd Mayweather junior asking fight fans for US$89.95 or, for HD, US$99.95 in pay-per-view fees to watch him take on Conor McGregor last August sounds like a new-fangled notion. But the original idea was hatched when Joe Louis and Jersey Joe Walcott ducked through the ropes at Yankee Stadium in New York in June 1948 in the first sport event sold on closed-circuit television to paying patrons gathered in cinemas far and wide.

The Mayweather-McGregor fight was on Showtime, a cable television service, and could be ordered through several providers of what Americans call cable. For those who have seen life after television it was also available on a range of streaming services. But that doesn’t mean television is safe as long as it plays nice with the geeky newish kids on the block who prefer code to Coke, or even to coke.

Naspers, who own SuperSport, are trying to pass themselves off as hip and happening. In their 2018 annual report, under the heading “Who we are”, they describe themselves thus: “Founded in 1915, we are a global internet and entertainment group and one of the largest and most successful technology investors in the world.”

Snarkier readers might wonder how Naspers were, in 1915, part of something that didn’t exist until 1990, when the internet was invented. Others might wonder why they aren’t keen to reveal up front that they remain, as they were originally, newspaper publishers and printers — Naspers is a contraction of Nasionale Pers, or National Press — before becoming television barons.

Because they and their ilk are trying to stay relevant in a world that increasingly sees them as money-sucking middlemen. Television is being squeezed from both ends of the broadcast equation: its consumers prefer to connect directly with the source of what they want to watch — the producers of sport, news and entertainment — and those sources are becoming more attuned to firming up those connections.

Formula 1 fans will this year be able to subscribe, for between US$8 and US$12 a month, to a service that will give them live coverage during races from in-car cameras. They’ll also get practice, qualifying, press conferences and pre and post-race interviews.

That sounds a lot like what you will see if you tune in to SuperSport during the F1 season. Except that the service is being sold by Formula 1 itself.

Who needs television when the means of broadcast production are within reach of anyone with a smartphone and a decent internet connection, much less F1’s resources for producing quality content?

It’s called an OTT — over the top — platform and it’s becoming the go-to option for many sports, albeit at this stage the smaller codes who struggle to attract fusty old broadcasters. Now all those barefoot waterskiing fans have somewhere to watch the stuff, and to hell with television.

But how long will it take for football, rugby, cricket, tennis, golf and athletics and the Americans and their sports — most of which already produce plenty of their own video content — to wise up to the fact that they don’t need to sell rights to make money if they can flog advertising and pay-per-view plans instead?

Only as long as broadcasters can afford to pay them enough to make it worth their while not to go it alone. The bubble has to burst, perhaps when subscribing to a service like DStv costs significantly more than, say, R1000 and sport’s consumers decide to put those funds into a fibre internet connection instead.

This is already happening in the United States, where ESPN are haemorrhaging subscribers from their cable television service while gaining many for their streaming services. That’s led, in other ESPN publications, to a scramble to catch the wave and to massive staff cuts. Those who remain at, for instance, websites that were built on quality longform writing now find themselves working for a video-driven publication.

Like all of us they will be keen to see how Cristiano Ronaldo gets on in his first game for Juventus, which will be against Chievo on August 18.

No longer have a television? No worries: the game will be streamed live on Facebook. For free …